Product Description

This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore:

• How partnerships between biological sciences and technology are helping the deaf hear, the blind see, and the paralyzed communicate.
• How our brains can repair and improve themselves, erase traumatic memories
• How we can stay mentally alert longer—and how we may be able to halt or even reverse Alzheimers
• How we can control technology with brain waves, including prosthetic devices, machinery, computers—and even spaceships or clones.
• Insights into how science may cure fatal diseases, and improve our intellectual and physical productivity

Judith Horstman presents a highly informative and entertaining look at the future of your brain, based on articles from Scientific American and Scientific American Mind magazines, and the work of today’s visionary neuroscientists.

Top Seven Predictions for the Future of the Brain
Amazon-exclusive content from author Judith Horstman

1) Wi-Fi Everything
Microchips in or on your brain will enhance memory, store data, and connect wirelessly to the internet, eliminating your cell phone and allowing you to control machines or even clones via mental wi-fi. See Chapter 7: Your Bionic Brain.

2) Cures for Dementia
Advances in neuroscience and bioengineering will render Alzheimer's, some brain damage, depression and perhaps even mental retardation largely preventable, curable and possibly reversible for many. See Chapter 3: Manipulating Your Memory.

3) Better Brain Power
Neuroenhancers - from smart pills to implants and devices––will improve thinking, enhance creativity, relieve depression, erase traumatic memories and boost mental endurance. See Chapter 2: Boosting Your Brain Power.

4) Bionic Brain Parts
Merging humans and machines with bionic or biological spare parts that already restore hearing and give sight to the blind could restore movement and speech to the paralyzed––and give super powers to the healthy. See Chapter 7: Your Bionic Brain.

5) Mind-Reading Brain Scans
Neuroimaging that now "reads" brains to detect disease will be able to accurately detect deception, antisocial tendencies, dangerous inclinations, your preference in sexual partners--and possibly predict your behavior. See Chapter 5: Looking Inside Your Brain.

6) Less Brain Surgery
Nanotechnology – the science of small – will be used to float drugs, chemicals and minuscule surgical instruments into your brain to treat tumors, clots and other traumas, and defective genes and cells will be able to be replaced. See Chapter 8: The Possible Dreams.

7) An Ethical Avalanche
The moral, legal and economic fallout from this amazing new technology will keep lawyers, lawmakers and the courts busy for decades dealing with issues of privacy, fairness, civil rights and even what it means to be human. See Chapter 9: Neuroethics; Facing the Dark Side.

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Product Details

Publisher	Jossey-Bass
ISBN	0470376244
Features	ISBN13: 9780470376249 Condition: New Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Format	Hardcover
Author	Judith Horstman,Scientific American
EAN	9780470376249
Label	Jossey-Bass
Edition	1
Dewey Decimal Number	612.82
Studio	Jossey-Bass
Number Of Pages	208
Title	The Scientific American Brave New Brain: How Neuroscience, Brain-Machine Interfaces, Neuroimaging, Psychopharmacology, Epigenetics, the Internet, and Our ... and Enhancing the Future of Mental Power
Publication Date	2010-04-05
Manufacturer	Jossey-Bass

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Customer Reviews

Stimulating and enhancing

Review by palinaerna, 2010-07-05

Horstman's second book is about current research and theories on the brain. Past, present and future, 'written in a layman's term. The book is exiting and easy to understand. It's well written, entertaining and very interesting. I was extremely thrilled with chapter 8 "The Possible Dreams: stem cells, gene therapy, and nanotechnology". For those who love to look inside the brain, a few full-color interesting pictures of the brain are in the middle of the book. My brain took a spin while I was reading the book which by the way didn't take a long time! Can we enhance our brain capacity? What is the digital explosion doing to your brain? Is there a cure for Alzheimer disease?

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Interesting and easy to understand

Review by Adele Montrose, 2010-06-29

I recently finished on a class on biology of the brain so I was excited to read this book. It is easy to read and understand and gives you the information without all the research methods which can be boring. On the other hand it was less detailed than I was hoping. I really wanted to expand my knowledge but most of it I had read or heard about in my class already. I suppose that is why text books cost so much more than books such as these, in the text books you get LOTS of detailed information. This was like a readers digest version meant for someone who is interested but hasn't necessarily taken any advanced biology.

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Another HIt from Judith Horstman

Review by Ann Crew, 2010-05-19

As a reader of Judith Horstman's last book The Scientific American Day in the Life of the Brain, I was intrigued when I read her latest. She probes the current research on our brains in terms a layman can understand and spells out a future for us that is both exciting and terrifying. Cell phones implanted in our brain? A cure for diseases like Alzheimer's using microscopic computer chips in the brain? The effect of habitual Internet use on one's brain? London taxi drivers with bigger brains that help them remember the maze of streets there? And more frightening, will others soon be able to read our minds? You'll get a real sense of the past, present and future thinking about our brains. And the author sent me to Netflix to see old SciFi films that predicted the future that is now real.

I hope Ms. Horstman will write more in this series. There is so much to know.

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Fascinating, Informative, and Cutting Edge

Review by Brianna Smith, 2010-05-07

As one of the research assistants for this book, I've loved seeing how expertly Judith Horstman shaped a mass of information into a clear, comprehensible, and really enjoyable book. It's amazing to see how materials that I found fascinating the first time around are so enjoyable to read here, as they're retold in a lucid and engaging style. For anyone who's interested in how cutting-edge science impacts our daily lives, how our brains work behind the scenes, or what we can do to preserve and enhance our brain's capacity, this is essential reading. You won't just learn about science and yourself, you'll be entertained and amazed.

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Author Judith Horstman Must Have a Big Brain! A Great Book...

Review by R. Lowry, 2010-05-01

Greetings All: I just wanted to formally note that the Brave New Brain is a fantastic read. It's extremely well-written, timely and the topics Horstman covers are thrilling-from the impact of the digital explosion on our brains to a concept called neuroethics, which was a fascinating chapter about stem cell research, doping, and privacy and the brain.
A quick and interesting read, this book also has a bonus in the center: a full-color multipage insert full of interesting illustrations and diagrams about the more complex processes in the book. If you have any interest in the brain and want details of the impact of this new frenetic and digital age we're living in-featuring the iBrain!-check out this book to become illuminated and informed. Bravo!

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